The turn of the 21st Century marked the shift towards a digital age, where people opted towards a more virtual form of documentation, thereby decreasing the demand for stationery worldwide.
But Faber-Castell has managed to fight that and continue to lead the industry with its innovative, out of the box strategies.
This colouring book explores the various activities and products the company has executed in the past decade.
The Book is divided into three sections:
mastery in analog activities,
innovation in product development, and
adopting new technologies.
Due to the pandemic, we were unable to get this book into print. It was, in turn, converted into a digital colouring book
3 special brushes (wax crayon, colour pencil and felt-tip pen) were created for Procreate, along with a palette with Faber-Castell's standard 30 shades.
The book serves an analog and a digital purpose, similar to the route Faber-Castell has been leading the industry in
